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Permanent cosmetics & aesthetics

Get to know Smoke Show Skin Co.


Hey, it's nice to meet you,
I'm Lyndi McMullen.

Originally from California I encompass a laid-back vibe and have more energy than I know what to do with. Married for 13 years with two amazing kiddos. I have fallen in love with Wisconsin and love raising my children here. I am a go-getter, a dreamer, and am always learning new techniques to bring to my clients. Everyone should feel like a “SMOKESHOW”. From a very young age I have always wanted people to feel good. I loved the way lipstick smelled, getting my hair curled or my nails painted. I could become anyone I wanted when I got dolled up, my self-esteem skyrocketed.

Lyndi McMullen, owner of smoke show skin co

What turned started as a hobby, quickly turned into my dream gig

The obsession with the beauty and cosmetics industry has always been a part of me. After I graduated Highschool I went straight into Cosmetology school and became a hairdresser. My creativity and dedication with cosmetics landed me at the MAC Counter where I got a taste of cosmetics and servicing clients. I then climbed the ladder at Sephora for 6 years and worked my way into a staff and client Education managerial role. I knew I was meant for more and discovered the love and talent that was waiting for me in permanent cosmetics. I continued my education, became a Tattoo Artist and Aesthetician. I have fallen in love with the art of Permanent Cosmetics and the positive changes I have made throughout the past four years as a Permanent Makeup Artist. My extensive beauty background has given me the ability to grow in ways I never thought possible. I promise my clients I will always hold their hand through the process and give them top notch services. As a member of the BBB and the Fox Valley Chamber of Commerce I love our community and can’t wait to meet you!

Permanent Cosmetics

Microblading, Powder Brows,
Hybrid Brows, Combination
Brows, Color and Shape
Corrections, Lip Blushing, Lip
Tattooing, Permanent Eyeliner,
and 3D Areola Pigmentation.

Skin Services

We have an array of customizable facials, waxing, and wellness services.

Beauty Services

Lashes, Lash Lift and Tints,
Brow Tints and Lamination, and 
Makeup Application.

Medical Services

IV Hydration, specialty drips,
vitamins, and a plethora of
injections. Please book with Ashley our Licensed and Insured R.N.

Meet our team

Ashley Zorn, I.V hydration specialist


Hello! My name is Ashley Zorn, and I was born and raised in Kimberly, WI. I am happily married to my husband, Josh, of 15 years. Together, we have two busy boys, ages 10 and 12. In our free time, we enjoy the outdoors and being at our lake house in Montello, WI. I have been in the nursing field for over 20 years and absolutely love it. I couldn't imagine doing anything else. I have experience in just about every aspect of nursing. I specialize in IV hydration and specialty drips, vitamins, injections, and will soon be certified for Botox and fillers. I look forward to serving our community and going above and beyond for each and every one of you.

Dena, permanent makeup artist


I'm Dena, a Registered Dental Hygienist turned Permanent Makeup Artist! I've been in healthcare for 17 years, 10 of which I've dedicated to dentistry. I'm also a life-long artist, having spent 4 years refining my artistic abilities during undergrad at UW-Stout. In 2022, I embarked on my Permanent Makeup Mentorship journey with Lyndi at Smoke Show Skin Co., earning certifications in Microshading and Microblading. Currently, my specialties lie in Microshading and Nano Brows. Additionally, I offer Microchanneling, a skin rejuvenation technique, and I am certified in Volume Eyelash Extensions. My background in the dental field has equipped me with knowledge in infection control, sterile practices, anesthetics, and chairside manner, which I've seamlessly integrated into my career as a Permanent Makeup Artist. This ensures that I can provide my clients with exceptional cosmetics within a clean and safe environment. I've developed a keen eye for details and understand how to best enhance your natural features. It brings me joy to use my skills to emphasize people's beauty and help them feel comfortable in their own skin. As the saying goes, 'Beauty is the opposite of perfection – it's about confidence, charisma, and character.'

Hailey Picards, permanent makesup artist


Hi I’m Hailey! Born and raised in the Fox Valley, I am a dog mom of two and engaged to my fiancé Logan. Together we live in Appleton and enjoy spending time with friends and family. I have been an Esthetician and Permanent Makeup Artist for 3 years. Starting my education at the Fox Valley Technical College, I quickly developed a love for all things lashes and brows. I recently opened my new business - White Sage Ink & Beauty. I offer a variety of lash extensions, permanent brows, semi permanent brows, waxing, and threading. I love to enhance your natural features to help you feel like your most confident, beautiful self!

Diandre Newman, Lash extension tech


My name is Diandre Newman. I was born and raised in Wisconsin. I am a wife and a mother to two amazing boys. Part time I have been a cheer coach for WIDC, training athletes and bringing home championships since 2012. Being new to the beauty industry, I look forward to learning, expanding, and building a creative portfolio I can be proud of. I currently specialize in lash extensions and have a strong desire to take advantage of everything this industry has to offer me. I take pride in my work, and my goal is to boost your confidence and make sure you look and feel great. I look forward to having a hand in making you feel your best!



I currently live in Appleton with my husband and plus one on the way! I graduated Fox Valley Tech as an esthetician in 2022 and couldn’t wait to get a business of my own off the ground. I’ve always been obsessed with looking & feeling the best I possibly can, which is why I’m so excited to be able to offer services that can do the same for everybody else. Under the training of Lyndi I have recently learned about microblading and microshading and I’m so excited to offer this as a service alongside facials and waxing. I’m always looking to learn new things such as services and modalities to offer, so be on the lookout for what’s to come!

We Are Proudly Partnered with WishLane Aesthetics!

We are thrilled to announce that Smoke Show Skin Co. has partnered with WishLane Aesthetics, a leading cosmetic med spa in the Fox Valley area. WishLane Aesthetics is led by nurse practitioners and co-owners Betsy Wischer and Shannon Arendt, who offer a range of in-demand aesthetic treatments, such as RF microneedling, intense pulsed light photofacials, laser hair removal, and more. WishLane Aesthetics also provides wellness treatments, including trigger point injections and vitamin shots.

As part of this partnership, WishLane Aesthetics will be the medical directors of Smoke Show Skin Co., providing expert guidance and oversight for our permanent cosmetics and skin services. This will ensure that we deliver the highest quality of care and results to our clients, while staying up to date with the latest industry trends and technologies.

We are excited to welcome WishLane Aesthetics to our team and look forward to working together to enhance your natural beauty and confidence.

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